Since we travel regularly, we were able to buy many items of clothing wear to dress our daughter in.

We feel that we need to allow other parents in South Africa the opportunity to share the joy that we feel when we see our daughter dressed well.

We started this business, not really to make profit, but more to share our happiness with fellow parents. We encourage you as loving caregivers to take your time selecting the item of clothing you wish to order for your own little princess.

When my darling was born, I wanted to dress the apple of my eye like the princess she is. I then struggled to find the fairy tale dresses that really did justice to my vision.

I scoured through all the collections at retail stores and even the exclusive children’s boutiques. I struggled to find satisfaction.

I eventually managed to find some items in Unbranded shops. These items however, had many drawbacks.

They were overpriced (about R1700) or were made of poor-quality materials and others were not stylish enough for me.

Since we travel regularly, we were able to buy many items of clothing to dress our daughter in.

We feel that we need to allow other parents in South Africa the opportunity to share the joy that we feel when we see our daughter dressed well.

We started this business, not really to make profit, but more to share our happiness with fellow parents. 

We encourage you as loving caregivers to take your time selecting the item of clothing you wish to order for your own little princess.